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Virginia - Henrico County

Reynolds Metals Company International Headquarters National Register of Historic Places Listing

6601 W. Broad St. , Richmond - Virginia

added 2000 - #00000064 - Property Type: BUILDING

Crazyale, CC BY-SA 3.0, via Wikimedia Commons

WJ's Insight:

In 1958, Richmond got something weird. Skidmore, Owings & Merrill architect Gordon Bunshaft dropped a shimmering, low-slung glass and aluminum temple right into the suburbs of Henrico County. This wasn't just an office. It was a massive, 1.2-million-pound advertisement for foil. Reynolds Metals wanted to prove that aluminum could do more than wrap leftovers, so they built their entire international headquarters out of the stuff. It worked. Giant, 14-foot blue anodized aluminum louvers geared up to rotate automatically with the sun, tracking its path across the southern sky to keep the interior cool. Inside, they even wove aluminum threads into the carpets and office draperies.

But the building's significance goes way beyond shiny metal. It spearheaded a massive shift. In the late 1950s, big companies started fleeing dirty, cramped downtowns for sprawling suburban estates. Reynolds bought 121 acres of old farmland. Then they hired legendary garden designer Charles Gillette to frame Bunshaft's metallic box with weeping willows and a massive reflecting pool. It looked like a sci-fi palace. When Alcoa bought the company in 2000, locals panicked, fearing demolition. Instead, the site earned its spot on the National Register, preserving a moment when corporate America truly believed the future was made of silver.

What Makes Reynolds Metals Company International Headquarters Special:

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